To help the mass public know more about dementia and promote the message of early detection and intervention, the Simon K Y Lee Elderly Fund conducted a series of public education initiatives in 2011 and 2012. The series targeted the middle-aged group, hoping to alert them of the issue of dementia thereby taking their elderly family members to receive screening.
Video Infotainment
Five short videos comprising stories and messages from doctors, nurses and social workers were broadcasted at platforms including TV, buses, hospitals, 100 clinics, over 500 commercial and industrial buildings and elderly lounges at 11 residential estates of the Housing Society.
The videos (Cantonese only)
Newspaper Column
12 articles written by professionals were published on the Headline Daily and AM730 to provide practical knowledge and tips such as stages of dementia, new trends of treatment and skills of communicating with demented elders.
The articles (Chinese only)
Article 1: Stages of dementia
Article 2: Mild cognitive impairment and dementia
Article 3: Behavior problems of dementia patients
Article 4: Treatment for dementia
Article 5: Using home design to help dementia patients
Article 6: Physical exercise tips for dementia patients
Article 7: Diet for dementia patients
Article 8: Skills of communicating with dementia patients
Article 9: Tips for preventing incontinence
Article 10: From home to nursing home
Article 11: Taking care of demented family members
Article 12: Stress relief tips for carers
Radio Program
We engaged Metro Radio to produce an 8-episode radio programme. From the sharing of doctors, psychiatrist, nurse, social workers, carers, pharmacist and occupational therapist, the audience got a more in-depth understanding of different aspects of dementia.
The programme (Cantonese only)
Episode 1 (1st half): What is dementia?
Episode 1 (2nd half): What is dementia?
Episode 2 (1st half): Treatment for dementia
Episode 2 (2nd half): Treatment for dementia
Episode 3 (1st half): Early detection and intervention
Episode 3 (2nd half): Early detection and intervention
Episode 4 (1st half): Dementia and family relationship
Episode 4 (2nd half): Dementia and family relationship
Episode 5 (1st half): A carer’s sharing
Episode 5 (2nd half): A carer’s sharing
Episode 6 (1st half): Drug taking tips for dementia patients
Episode 6 (2nd half): Drug taking tips for dementia patients
Episode 7 (1st half): Using home design to help dementia patients
Episode 7 (2nd half): Using home design to help dementia patients
Episode 8 (1st half): Tips for taking care of dementia patients
Episode 8 (2nd half): Tips for taking care of dementia patients
